2015 sees Breasley Consumer celebrating a decade of mattress innovation and design. In 2005, with the backing of parent company Breasley Pillows Ltd, we were one of first companies to introduce vacuum packed mattresses to the UK market. Since then, we have gone on to become the leading producer of rolled mattresses in the industry, with brands such as Postureform and Flexcell. We also developed the technology to vacuum-pack pocket sprung mattresses, up to the equivalent of a 2000 spring count. So, today, consumers can choose from a wide range of specifications and quality fillings including memory foam and latex.
2009 saw the launch of our non vacuum packed premium branded Salus Bed Collection from Breasley’s dedicated plant in Cheshire, followed by the Accolade, Nulife and Salus Latex Collections in partnership with Latexco. We are renowned in the industry for developing and investing in the latest products to enhance sleep, and have brought new and innovative products to the fore, such as Outlast, Cocona and now ‘Viscoool’ technology.
In 2014, we launched a unique range designed by women with women in mind: the Naked Beds Collection ‘The natural way to sleep’. With more feminine and subtle pastel colours, sensuous fabrics infused with essential oils and a range of sumptuous natural fillings, the range has quickly established itself as a brand with a very special USP.
Our very latest development is the Medi-Matt® Collection. This vacuum packed range incorporates a contoured support system which has been engineered for better sleep, combined with an ‘Actipro’ cover which combats allergens such as the house dust-mite and also bad bacteria. 2015 is sure to be a very busy year for us, as we continue our anniversary celebrations with exciting new projects and developments, all aimed at improving the quality of our sleep!
The sleeping habits of teens comes under scrutiny ahead of the exam season as The Sleep Council launches the results of its latest survey. According to the research published on the 27th March 2015:
“While we are aware that the exam period itself has a major impact on sleeping habits, we wanted to take a closer look at the effect the revision run-up period has on sleep,” said Lisa Artis of The Sleep Council.
“Our research shows that a worryingly high number of teenagers are not getting as much sleep as they need to function and perform at their best in the build up to exams. They are sacrificing sleep to study when in fact they might be more mentally alert cramming in extra sleep rather than more revision.”
The poll of 1,000 teens aged 13-18 was conducted for The Sleep Council as it launches its brand new teen sleep micro site www.teen-sleep.org.uk with help from The Children’s Sleep Charity. The site is aimed directly at teens (rather than parents) to teach them about the importance of a good night’s sleep.
“With our results showing that more than four in five teenagers do their revision on their bed and eating chocolate and drinking energy/caffeine drinks to stay awake , we wanted to highlight what the ideal bedroom environment should look like,” said Lisa. “The new teen website focuses on an interactive graphic which looks at what can help or hinder sleep – think food, phones, clutter etc.”
While they may not be sleeping in their beds as much as they should when in the throes of exam studies, more than a third (35%) said they do so because it’s a great place to spread out their papers and books.
Lisa said: “We know that a good bed is a comfortable and comforting place to be, but we would rather students sleep in it than study on it!
“It’s really important to associate the bed with sleeping rather than revising. Where possible, try to zone areas of the bedroom so that there is an entertainment zone for play, a work space for studying and a sleeping area for quiet and rest.
“A good night’s sleep is one of the most important tools for doing well in your studies. Lack of sleep can end up clouding judgement or increasing the number of mistakes made. Students need to get at least six to eight hours of sleep a night, particularly on the night before an exam.”